Ambrosia
About the Project
Academic Work
Project Details: Branding, Packaging, Website Design
Completed as a Solo Project
Tools Used: Adobe Illustrator, Photoshop, and Figma
Ambrosia is a sweetened iced tea brand that originates from the desire for a sweet iced tea on a hot day and the love of compelling packaging to make others wonder what you are drinking. The name Ambrosia is a type of black tea, but also means food or drink of the gods in Greek Mythology. Our iced tea doesn’t use artificial flavoring or sugars and is sustainably packaged. This, combined with the compelling and unique packaging found nowhere else, draws tea lovers and those looking for a sweet summer drink to Ambrosia’s sweetened iced tea.
Visual Identity
Color Palette
Typography
Primary: Logo Font
Secondary: Flavor and Website Heading Font
Body: Body Copy and Website Navigation Font
The mermaid sitting in a shell, the typography, and the color palette all follow the theme of Greek mythology, summer, whimsy, and wonder. The font featured in the logo is the swirly yet bold font reflecting the whimsical nature of the mermaid emerging from the sea on a shell.
Figma Designed Website
Digital Mermaid Painting Process
All Four Different Flavor Variations
This brand flourished, leaning deeply into Greek mythology using the modern adaptation of a siren, a mermaid, and drawing inspiration from Sandro Botticelli’s Birth of Venus.
Brand Story
Ambrosia started on a sunny day, with the desire for a refreshing summer beverage to quench the thirst for something a little extra. What more perfect for a summer day than a sweet iced tea? Sustainably packaged and made with no desire for artificial sweeteners or artificial flavors. Inspired by both the tea Ambrosia and the Greek term for the drink of the gods. Ambrosia is not just tea, but an experience and art in a can. Perfect for the summer, whether you just need a drink on a hot day, to relax after your day, or to savor the moment.
Each flavor has its own color palette reflecting the flavor, so each flavor stands out on the shelf. In addition to beautiful packaging, Ambrosia’s teas only use flavoring from real fruit, so no artificial flavoring is used, and sustainably packaged.
Final Branding
Website
UI/UX Research
Research was an important step in determining the strengths, weaknesses, and opportunities, while establishing who the target consumer is and how our product can resolve their needs in creating a successful brand identity.
User Path
Wireframes
Final Website
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